Coffee Exchange has been a proud supporter of The Coffee Trust since its inception and will maintain its commitment particularly given our current global challenges.

The Coffee Trust Executive Director and Coffee Exchange co-owner, Bill Fishbein, has worked in sustainable development for over 30 years. In 2008, he founded The Coffee Trust with the mission of helping “indigenous coffee farmers improve their agricultural practices, diversify their incomes, and raise healthy families.”


Working within the municipality of San Gaspar Chajul, located in the Western Highlands of Guatemala, The Coffee Trust focuses on economic, agricultural and educational programs, designed alongside community leaders. Believing that communities know what they need best, The Coffee Trust provides the framework and guidance to help these communities design successful and self-managed projects.  

Current Updates:

In the wake of Covid-19, The Coffee Trust was approached by the community of Santa Clara within the municipality of San Gaspar Chajul, Guatemala, to help build a well to provide water for the community. Santa Clara has relied upon an old, small well for 25 years, and the community’s lack of water was leading to increases in illness and a concern about hygiene. Within a month, Santa Clara, with the support of The Coffee Trust, was able to build a large artesian well, which now supplies the community with the necessary water supply. 


How we help:

Knowing the importance of giving back to the communities that provide us with some of the world’s best coffee, we are committed to supporting The Coffee Trust and their work with coffee farmers and their families. There are several ways we express that commitment. Each year, and for over 30 straight years, on New Year’s Day, we hold our 1st Cup fundraiser, a community event dedicated to coffee farmers—Our suppliers donate their goods, our baristas their time, customers, local merchants and artists donate hundreds of items for a silent action, and every dollar we make goes directly to The Coffee Trust.

We are also proud to sell Guatemalan products that support The Coffee Trust including:

  • Chajulense Coffee (American & French Roast)
  • CocoMiel honey and chocolate
  • Textiles from Chajulense de Mujeres (a women's group in San Gaspar Chajul) 

To learn more about The Coffee Trust, click HERE and follow on them Facebook and Instagram.