Coffee Philosophy

The mission of Coffee Exchange is to provide our customers some of the best tasting, most socially responsible coffee we can source, roast and serve, at a fair price, while caring for our coffee farming partners and the environment where our coffee is grown and harvested.


In all aspects of coffee procurement, Coffee Exchange strives to do right by the coffee farmers and the land and waterways where our coffee is grown. This starts by promoting organic coffee practices in which no artificial pesticides or synthetic fertilizers are used, creating stronger and healthier crops, and helping protect farmers and their families from the carcinogenic risks that result from the use of these pesticides. 

Coffee Exchange is a long time member of Cooperative Coffees, a green coffee cooperative specializing in developing relationships with smallholding independent producer coops. For 20 years, Coffee Exchange has been an owner/member along with 23 likeminded roasters from the U.S. and Canada. Our goals are (1) to focus our businesses along Fair Trade and Organic principles and securing some of the world’s finest coffees, and (2) to assist our farming partners in improving infrastructure, providing technical assistance and developing procedures to improve both the quality of their products and the health and safety of their families and communities, as well as ensuring they receive a fair price for their labor.

......TO CUP

What we do with our green coffee is the result of years of coffee roasting experience, dedication to best roasting practices and a developing coffee roasting philosophy.

Depending on the origin, growing region, and style of preparation, every coffee carries a unique set of physical and flavor characteristics, affected by such factors as longitude and latitude, amount of sun, shade, rainfall, cloud cover, soil content, nitrogen and minerals, as well as other factors. As roasters, our job is to recognize and identify for our guests those special flavor characteristics that define a particular coffee, and determine the roasting methodology that will enhance these flavors.